VAT on Print Products
Some printed items are zero-rated for VAT and some aren't. Here's a simple guide to how it works.
In the UK, VAT on printed matter isn't one-size-fits-all. HMRC zero-rates certain items (mostly things designed to be read) while standard-rating others (typically things designed to be written on, displayed, or used). The lists below are a general guide always confirm your specific job with us.
Usually zero-rated (0%)
- Leaflets & flyers
- Brochures & booklets
- Catalogues
- Newsletters
- Books & magazines
- Pamphlets
Usually standard-rated (20%)
- Business cards
- Letterheads & compliment slips
- Posters
- Stationery & forms (NCR)
- Stickers & labels
- Banners, signage & display
- Calendars & diaries
- Anything designed to be written on or completed
Things that can change the rate
- A leaflet with an area to be completed (e.g. a form or voucher) may become standard-rated.
- Combined products are assessed on their primary purpose.
- VAT rules change this page is guidance, not formal tax advice.
Need exact figures for an order? Try our VAT Calculator or just ask every quote we send shows VAT clearly.
Have a VAT question on your order?
We'll make the pricing crystal clear before you commit.